The era of posters began about two centuries ago and now posters became an attribute of our daily life: we meet them at home, in the street and almost in any other public places with free access. Of course, when someone talks about a poster, it is one of those well-known picture posters, that everyone got used to see around. But there are many different subjects and items and goods that may be depicted on posters. For example, concert posters, which may be easily confused with show bills or, perhaps, just called a bit differently, are dedicated to some particular cultural event or happenings that must become public.
Another huge niche for poster manufacturing industry are movies and everything about movie stars, their fashion and their way of life. Indeed, film posters are the most developed and highly lucrative branch in poster production around the world. Among all photo posters, those with actors and actresses are best sells and the best thing about them is that it is possible to sell them before a premiere screening, in the course of a film distribution cycle around the globe and even after that period, when every buff would like to have something memorable about that movie for some longer time or just for his or her private poster collection.
As to poster collecting, there are very many contradictory notes, pro and contra, but the fact is last century posters are hits at the world renowned auctions in all parts of the world now. The last trend calls for buying posters in bulk, get them signed, in case it is possible, and then kept in hide for a few decades while their prices must grow before their next life. Looks ridiculous, but for those people who possess some older masterpieces of this kind of visual art it is also a real fun to get hundreds of thousands for a thirty or forty inch piece of faded paper. Memorabilia became the game for investors of our times, who do not trust in money any more and prefer to preserve their savings as something of real value. That is the main reason why people are hunting for objects d’art every day and are ready to do that over and over again.
Of course, there are no old big posters like those hanging on the walls today, but in the old times posters were unique and their use was intended for certain places only. Moreover, in some places early movie theaters very renting posters and after some time they had to return posters back, which is normal from recycling point of view. The present day facilities for printing posters for mass consumption are working for wholesalers and retailers at the same time, making no big difference in between these two. This last fact became possible due to the cost reduction per any poster as a result of new processing, printing, imaging and distributing technologies that we have in use at present time even in our homes. |